Ideal Customer Profile Creation
SDRs communicate with prospects to understand their challenges, qualify them as a potential customer, and schedule meetings with sales. The more they know about your target customer, the more they can target the relevance of their messaging.
Creating the Profile for Your Ideal Customer
SDRs communicate with prospects to understand their challenges, qualify them as a potential customer, and schedule meetings with sales. The more they know about your target customer, the more they can target the relevance of their messaging.
TARGET THE RIGHT ACCOUNTS & INFLUENCERS
ALIGN YOUR VALUES WITH YOUR CUSTOMERS
BREAK THROUGH THE NOISE & APATHY
How we do it?
Target Audience
Understanding your larger target audience helps us understand their pain points. We need to zero in on the people and organizations you sell to
Demographics
We look closely at the specific roles that contacts occupy within their target organizations — with a focus on those who make buying decisions, and the folks who will use the technology
How your customers Buys
To simplify the complexity of B2B buying decisions, we design a friction-less experience that’s as important as the product or service itself
External Market Forces
Since no company operates in isolation, we inform ourselves about the external forces impacting your target customers to contextualize your offering
Day In The Life of Your Customer
We try to understand how your products and services provide richer value to your customers and fit into their daily workflow
Pain Points
The more your buyers recognize the inconvenience they’re experiencing, the more they’ll look to a solution
How this helps?
You need to be able to describe your vision of the promised land for customers so they can join you there. As we research your ideal customers and outline exactly how you want them to act, think, and feel; we can show them how your product or service will change their lives.
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Future Thinking -
Create Personas -
Empathy -
ICP Integration
The better we know and understand who customers want to become, the better we can showcase the innovations that will get them there.
Understanding the optimal customer segment to target will form the basis of our go-to-market strategy.
As you create your ideal customer profile, try to empathize with the habits and characteristics of your customer — what they think, feel, say, and do. This will help us figure out how to motivate them to take action and make a purchase. Your product and brand should strive to change how people feel about their responsibilities and themselves.
We will then integrate the information about your customers with your go-to-market strategy and create an ideal customer profile document you can share across your organization. In order to integrate an ICP into your marketing and sales playbook, structure your customers’ pains, goals, and processes according to how your company solves them.
Request A Marketing Proposal
We’ll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that’s easier for you.
MULTI CHANNEL PROSPECTING
Good pipeline helps take pressure off from sales. Don’t fight with your hand tied behind your back.
General Inquiries
(888) 444-6679
Apply To Work
(888) 444-6679 – Ext 2
