The better we know and understand who customers want to become, the better we can showcase the innovations that will get them there.
Understanding the optimal customer segment to target will form the basis of our go-to-market strategy.
As you create your ideal customer profile, try to empathize with the habits and characteristics of your customer — what they think, feel, say, and do. This will help us figure out how to motivate them to take action and make a purchase. Your product and brand should strive to change how people feel about their responsibilities and themselves.
We will then integrate the information about your customers with your go-to-market strategy and create an ideal customer profile document you can share across your organization. In order to integrate an ICP into your marketing and sales playbook, structure your customers’ pains, goals, and processes according to how your company solves them.